SKRT Magazine catches up with artist Valee Music on our mellow #SKRTview segment.
Valee Music is a Zimbabwean Afropop artist raised in London with a South African heritage. She talks her style, inspirations, released and forthcoming projects; ‘Don’t Want Your Love’ feat. Ubuntu Brothers, announces an EP coming later this year, her creative process, relationships & more exclusive to www.skrtdaily.com
1. Tell us about yourself
I’m Valee Music. A Zimbabwean born AfroPop Artist raised in London with a South African heritage. I’m London’s next big thing!
2. What influences the art/music you create?
I have a message and the message is love. I want people to get goosebumps from my music, the same way I did when I listened to Iconic music growing up. I want to be an Icon and I want to make music that lasts forever and will be played long after I’m gone. Having said so; my mood, my vibe, politics, culture, life and love all influence the art that I create.
Right now I’m all about self love, Queen vibes and female empowerment anthems. So it also depends on where I’m at in life and what’s going on in the world around me. We’re fighting Gender Based Violence world over, women leaving relationships feeling unwanted and used; we are fighting for Equal pay and as a black woman.. that Black Lives Matter! For me it’s also about being African. So the message is about empowering other women going through it just like me… I’m saying I understand, you’re a Queen and we are winning!
3. What genre or style are you sticking to ?
I’m versatile and I don’t wanna box myself by thinking that way. What I am sticking to though is the “Afro” because that’s the authentic part of me and what I get to share with the world. I chose Afro-Pop because it meant that I could experiment with different sounds under that Umbrella; Afrohouse, Afrosoul, Afrotrap/hip hop and Amapiano which I absolutely love. Who knows where this journey will take me!
4. What sparked your interest in making music?
It’s God given. It’s my destiny. And for me it’s not a competition of best voice, best looks, best dancing for me what makes it great is the fact that I’m doing me. I’m Valee Music and I’m doing it. It’s my contribution in this big world. We all have a part to play and I am playing Mine, be it the world stage but I am playing mine nonetheless!
5. What projects have you released or planning to release?
I just released ‘Don’t Want Your Love’ featuring, and produced by a South African Amapiano duo – “Ubuntu Brothers”. The track was also co-produced and co-written by Inkredible Muzik right here in the UK!
It’s my first Amapiano genre track! I love the sound and I love that we put a UK touch to it! Expect more from my upcoming EP which I will be dropping later on this year!
6. What keeps you motivated, what is your creative process ?
The love for the game. This has been my childhood dream. Dreaming of things I haven’t done yet keeps me motivated and it’s exciting to see something you dreamt of, coming to life!
My creative process: ‘Put me in the right room with the right people and watch the magic happen! It’s all energy.’
7. What more to expect from your brand in the future?
I am more than a brand, I’m a business. A force and in time the whole world will see it!
8. Who are you eager to collaborate with?
Wizkid Call Me! Lioness Nam, Busiswa, AWA, Ms Banks & Jay-Z. These are some dope people in the game and a collabo with them, for me would be fire!!
9. What is your fashion sense saying?
My fashion sense is always. Classy & Sexy. I love that I have sex appeal but I always want to look tasteful. Depending on the mood; I have elements of a very ladylike style, being sexy and also infusing african designs especially earrings to my style. The goal is simple: To turn heads wherever I walk… I am ‘That’ girl in my eyes. My dressing has a message…‘here’s a woman that knows what she wants and she’s not afraid to go after it with every ounce of her being’. I’ve learnt to walk with ‘wind’ in my hair and there are no fans in sight. Because that too is a vibe!
10. Poison of choice?
I’m a Southern African girl, I like a good drink. I love champagne, wine, gin and occasionally cognac. It really depends on the mood, who I’m with and where I am!
11. Describe your social & romantic relationship status?
12. First Date Ideas?
A rooftop restaurant date is always a vibe. I’m a foodie, I love a classy restaurant, with delicious food, beautiful decor and a buzzing energy. London has a lot of that! A helicopter ride is another hot idea but combine that with the restaurant and you’ve melted my heart!
13. Favorite whip/car?
Honestly I don’t have one! I like sports cars because in my head I’m a racecar driver. I also like luxury cars because I like my comfort but to be honest I just prefer to be driven.
14. Vacay country/countries of choice ?
I’m a sucker for an exotic holiday! I’ve been to 12 beautiful countries so far and I still want to explore more! I love the sea and beautiful beaches. It just calms my souls – I was born in a landlocked country but the beach, the ocean just feels like home to me. Barbados is definitely my vacation of choice but I’ve got St Lucia, Jamaica, Maldives, Cape Town & Cuba on the list next!
15. Soda or Water?
Water. I gave up Soda 12 years ago. It just isn’t good for your skin and makes me bloated. It’s totally not worth it!
16. Workout routine?
I’m a gym body, though the only gains I’ve been getting lately are; lockdown gains lol. Jokes aside my workout routine involves the squat rack, lunges with dumbbells, bench exercises, typical cardio on the treadmill, leg raises, rowing and a lot of ab exercises. I like being a curvy woman so my main focus on the gym is ensuring my abs and buns are tight.
17. How do you uplift your self spiritually and mentally?
I’m a Christian! For me it’s God first. I am definitely not perfect and I’m not religious either. But being spiritually aligned with God tends to do it for me. No matter what challenges are thrown at me; just knowing there is a God greater than all of this, restores my peace- As he often works all things out for my good.
I also love going to the spa, it’s another therapeutic exercise that keeps me centered.
Apart from that having positive forces around me is important. Friends and a partner who can uplift you are part of the package deal.
18. What impact do you plan to leave on society?
I don’t give up! That’s one thing about me. I know I’m already a success because I am consistent, hardworking and I am going after my purpose. I have so many people who’ve come before that are Great! I don’t look at greatness like it’s for a select few. I’m no different; if they can do it, so can I!
By doing so I already know I am an influencer, I am an employer and I am an Inspiration. So I’m already doing something right!
19. Who is/are your mentor(s)?
In life my father is my mentor. My partner is also my mentor I learn so much just by being around him. I also have people I call who always give me a word of wisdom or coach me through something. But I also have unconscious mentors the likes of Oprah, Beyoncé.. people who’ve come before me. I just listen to their stories, watch what they’ve done and try to do it too.
The bible tells us not to despise wise counsel. So my team members are also my mentors in a way. I can not do it all on my own, so I hire people with skills I don’t have. People who are also excellent in their craft, so they can propel me to the next level. That being said; Shout out to my producers, my stylists, pluggers, hype men & women, video directors, management, creative designers and everyone working towards the Valee Music Dream & Brand!
20. Give a quote(s) you want to be remembered by?
‘Let’s take it up a notch’.
Thank you for participating, Looking forward to seeing you at the next SKRTFest event.